Corporate Finance Associates Advises Saturday Capital, LLC

Corporate Finance Associates Advises Saturday Capital, LLC

By Joe Contaldo

July 29, 2011

CFA Advises Saturday Capital, LLC in its Acquisition of first aid training company Code Red LLC.

July 6, 2011 – Chicago, IL – Corporate Finance Associates  is pleased to announce that Saturday Capital, LLC has acquired Code Red LLC. Code Red’s founder, Brian Leonard invested alongside Saturday Capital and will remain CEO of the company.

Code Red/Saturday Capital TombstoneCode Red, a leader in CPR, provides first aid and automated external defibrillator (AED) training to companies nationwide. Code Red was founded in 2005 by Brian Leonard with the mission of protecting the workplace from sudden cardiac arrest and workplace related injuries.  As a national training center for the American Heart Association, Code Red is able to provide clients with CPR, First Aid and AED training classes anywhere in the United States. Code Red also distributes AEDs for some of the largest AED manufacturers – serving clients nationwide.

Rob Umlauf, Vice President in our Chicago office, had a long relationship with Code Red… almost since the company’s inception.  When Mr. Leonard was ready to take the company to the next level, we immediately knew that this was a perfect fit for our client, Saturday Capital,” stated Joe Contaldo, Managing Director of Corporate Finance Associates.

“Corporate Finance Associates introduced us to the ideal situation for Saturday Capital – a great company with management excited for growth,” Patrick Doherty, Managing Member of Saturday Capital stated.

Saturday Capital is a St. Louis-based lower middle market private equity fund organized to acquire manufacturers, value-added distributors, and service companies headquartered in the greater Midwestern regions of the United States with $1 million to $3 million in EBITDA (Earnings before Interest, Taxes, Depreciation, and Amortization). Saturday Capital also invests in early stage and growth investments. For more information:

Transaction Information:

On June 13, 2011, Saturday Capital, LLC acquired Code Red, LLC in a private transaction.  The details were not disclosed.  Joe Contaldo, Managing Director and Rob Umlauf, Vice President of Corporate Finance Associates  advised Saturday Capital in the transaction.

About Corporate Finance Associates:

Corporate Finance Associates is an investment banking firm, providing lower middle-market companies with a wide range of financial advisory services in support of mergers, acquisitions, divestitures, capital sourcing, and corporate restructuring.  From project inception to completion a senior principal guides clients through every challenge, advocates on their behalf, and leverages CFA’s experience and extensive resources.  Corporate Finance Associates has  20 offices in United States, three in Canada, three in India and 14 partner offices throughout Europe and Latin America.  More information about buying or selling a business is available via the Internet at

For more information contact:

Joe Contaldo, Managing Director
Corporate Finance Associates
+1 (847) 836-7035
[email protected]

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Posted by Joe Contaldo.