CFA Represents Jones Natural Chews In Its Investment by Azalea Capital
Rockford, Illinois based JNC has a 166 year family history of meat manufacturing expertise and is a manufacturer of premium, all-natural dog treats and chews. The Company's products include beef bones, pig ears, beef ribs, knee caps and more (500+ SKUs) which are sold through pet, farm, hardware, and other retail stores nationally, including Tractor Supply, Blain's Farm and Fleet, True Value and others. All of the Company's products are 100% all-natural and 100% manufactured and packaged in the USA, a distinction held exclusively by JNC.
Azalea Capital is a Greenville, South Carolina based private equity firm. The Azalea Fund IV, L.P.'s investment in JNC was made in partnership with Michelle Higdon, an experienced Consumer Products executive. Michelle Higdon has 17 years of experience in the management of branded consumer packaged goods. Most recently, Michelle was the CEO of Solid Gold Pet, LLC, a VMG Partners portfolio company, and the leader in holistic pet nutrition. Previously, Michelle was President and COO of Waggin' Train natural dog treats, which was acquired by Nestle Purina in 2010.
Anthony Contaldo, Managing Director of Corporate Finance Associates and the lead advisor on the deal, stated, "The growth the Jones brand has been experiencing is remarkable, and we were seeking a like-minded partner with experience in the sector. The Azalea team and Michelle Higdon were the perfect partners to help take the Company to the next level." The existing management team will continue operating the company and Laura Jones has been named its President.
"CFA's in-depth understanding of our business coupled with its efficient process, marketing efforts and industry experience allowed them to share the JNC story with superb results," said Laura Jones. "We are very excited about the future and greatly appreciate the guidance and hard work of the CFA team."