As Director of Business Owner Advocacy at CFA's Central Texas team, George Bryson bridges the critical gap between a business owner's intention to sell and the readiness required to maximize value and avoid regret. A McKinsey-trained strategist with 25+ years as an operator, he knows what makes companies attractive to buyers because he's lived both sides—helping acquirers optimize value post-deal, and running businesses through growth and successful rounds of raises. He now architects CFA's Business Readiness® practice, systematically identifying execution gaps and implementing the operational improvements, financial clarity, and strategic positioning that create competitive leverage in the market.
His diverse experience includes:
- McKinsey & Company - Management consultant and founding associate of the Silicon Valley Accelerator, focusing on post-acquisition integration, operational improvement, CRM systems implementation, and commercial strategy for technology and consumer businesses
- Operating Executive - P&L leadership establishing market dominance against entrenched competitors, engineering turnarounds with 10X distribution growth and 3X revenue increases, and scaling companies from concept through national distribution and acquisition
- Business Owner Advocacy - Developed sell-side advisory practice preparing founder-led companies for exit through systematic operational assessment, value driver implementation, and strategic narrative development
- Capital & Investor Relations - Raised growth capital from family offices, managed investor relations for emerging brands, and guided companies through fundraising and exit processes
