Investment Bankers to the Middle Market
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Case Study

Saturday Capital LLC. | Healthcare Industry


Situation: Code Red, a leader in CPR, provides first aid and automated external defibrillator (AED) training to companies nationwide. Code Red was founded in 2005 by Brian Leonard with the mission of protecting the workplace from sudden cardiac arrest and workplace related injuries. As a national training center for the American Heart Association, Code Red is able to provide clients with CPR, First Aid and AED training classes anywhere in the United States. Code Red also distributes AEDs for some of the largest AED manufacturers – serving clients nationwide.

Solution: "Rob Umlauf, Vice President in our Chicago office, had a long relationship with Code Red… almost since the company's inception. When Mr. Leonard was ready to take the company to the next level, we immediately knew that this was a perfect fit for our client, Saturday Capital," stated Joe Contaldo, Managing Director of Corporate Finance Associates.

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