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CFA Advises Prime Design Aluminum Racks in Strategic Alliance with ROM Corporation

CFA Exclusive advisor in the Strategic Alliance Between ROM Corporation, a Century Park Capital Partners portfolio company and Prime Design Aluminum Racks, Inc.

PrimeDesign TombstoneLos Angeles, CA – March 30, 2012 – Corporate Finance Associates, an international investment banking services firm providing merger and acquisition, business valuation, capital resource and financial advisory services, announced that it was the exclusive advisor in the strategic alliance between ROM Corporation and Prime Design Aluminum Racks, Inc.

Prime Design Aluminum Racks, Inc. (Prime Design), founded in 1992 and based in West Saint Paul, Minnesota, develops, manufactures, and distributes professional roof racks for light commercial vehicles. The company’s ergonomic “ErgoRack” products feature a patented design that prevents operator stress and fatigue, and reduces the risk of work-related injury. Avi Levi, the Founder and President of Prime Design, will continue in his current role at Prime Design and will also assume the role of Chief Development Officer of ROM.

Based in Belton, Missouri, ROM Corporation, a portfolio company of Century Park Capital Partners, is a leading manufacturer of innovative niche products used in the trucking and transportation industries. Its primary products include shutter doors used in fire safety and military vehicles, as well as ramps, insulated bulkheads and related products used in foodservice trailers. ROM also produces industrial safe access products and customized, engineered-to-order workplace safety solutions. The company has leading market positions in its core product lines, with strong brand recognition and a reputation for premium quality.

CFA looked at a number of potential partners for Prime Design before identifying a strong growth partner in ROM Corporation. "The two companies shared the same core values and vision for the future, and an alliance between the two made good business sense", said Bob Contaldo of CFA Chicago, lead advisor on the CFA team.

About Corporate Finance Associates

Corporate Finance Associates is a major investment banking services firm, providing middle-market companies with a wide range of financial advisory services in support of mergers, acquisitions, divestitures, capital sourcing, and corporate restructuring. From project inception to completion a senior principal guides clients through every challenge, advocates on their behalf, and leverages CFA’s experience and extensive resources. CFA has over 20 offices in United States, three in Canada, three in India and 16 partner offices in Brazil, China and throughout Europe. More information about buying or selling a business is available via the Internet at

Media Contact:
Corporate Finance Associates
Kendra Span