The food and beverage industry is directly connected to the consumer and has been adapting to consumers who are more actively using social media and mobile technology in their buying decisions. Based on survey of executives in this sector by KPMG, an audit, tax and advisory firm, growth is of high priority. The main channels of growth, based on executive respondents, are product innovations, attracting new customers, capturing alternative sales channels, focusing on healthier and specialty products, and M&A activity.
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