Mar 16, 2009
Finding Qualified Buyers
When selling all or part of a business, identifying qualified buyers is very important to an effective sales process. Before I go into my process I would like to share a story that involves my joining CFA in 2004 and being interviewed by a senior investment banker from our Dallas office.
When I was explaining to him my “deal experience” from the four prior years he responded, “Oh, you have been working as a business broker” I then asked him to explain to me how he distinguished between a business broker and an M&A advisor. He stated that if the “buy-side” was an individual as opposed to a professional buyer (i.e. a Private Equity Group or Corporate Acquisition Group) he would describe the transaction as business brokerage rather than M&A.
His point was that professional buyers are in the market everyday and need very little assistance in evaluating opportunities. The individual buyer, no matter how sophisticated they think they are, is not in the market on an ongoing basis and therefore, will be less proficient and therefore a more risky prospect.
With that introduction, since joining CFA I no longer deal with individual buyers. My concentration tends to focus on Read the rest of this entry »







