InSight

Exit and Growth Strategies for Middle Market Businesses

4 Ways to Maximize the Proceeds from the Sale of Your Business

By Brian Ballo | Jun 27, 2017

Naturally, business owners believe that their business can be sold at the higher end of the pricing range. However, an attractive Letter of Intent to purchase a business typically does not come unsolicited. Therefore, to increase the odds of maximizing the price and proceeds from the sale of your business, the following tactical steps can be taken:

1. Focus on Increasing EBITDA

If corporate and private equity group buyers are focused on EBITDA, then you should be also. Cash flow is king. That means, improving your income statement is the best way of maximizing the price at which the business sells.

Owners who have structured business operations to benefit themselves and their families, through above-market salaries or tax treatments, should prepare recasted financial statements to exclude certain perks in order to present the company as a profit-generating engine to potential new owners. Items such as personal expenses, charitable contributions, and significant non-recurring expenses can also be added-back to earnings.

Real EBITDA can be bolstered by focusing on the business’ core competency, or the most profitable income streams, which is also more appealing to a buyer than a company going in many different directions at once. Obtain profit and loss statements by division, or by customer-type, then address weaknesses, before such risks are identified by potential buyers.

Buyers seek a return on investment, and pay a premium for a company with a healthy growth trend. A strong brand, loyal customers, and competitive market positioning, are all attractive. Mitigating risks such as customer concentration and product diversity will also enhance value.

2. Assemble Accurate Financial and Operational information

Buyers pay more when they are comfortable that historical and pro-forma financial statements are accurate. Three years audited financial statements is a best practice, although some buyers may accept reviewed financials instead.
Having updated and accurate financial and operational information will also enable you, as a business owner, to understand and make pre-sale improvements. In addition, good documentation will also permit your advisory team to identify relationships or transactions which could have purchase price implications, such as assets on the balance sheet that have been valued on a historical basis that need to be adjusted to reflect market prices.
The buyer’s due diligence requests are coming. To give the buyer confidence, and to assist your advisors in responding to the buyer’s requests, having accurate financial data assembled, will make the buyer feel he knows what he is getting, and likely result in an increased purchase price. Your investment banker will summarize the company’s numbers and story in an initial Confidential Descriptive Memorandum, then, organize the data in a Virtual Deal Room password protected access.

3. Strengthen the Management Team and Operational Systems

Buyers pay more when they are comfortable that the company’s earnings trend will continue post-transaction. The challenge is that if the seller CEO – who has been making all the key decisions, and has the primary relationships with key customers – will be transitioning out of the business, with part of the purchase price paid an earn-out.

The CEO owner can mitigate the risks to the company, and himself, by strengthening the management team, including, identifying a replacement CEO, who will remain with the company post sale. This way, the existing CEO can move to a less demanding new position, while the probability remains good that projected earnings estimates will be to hit.

Part of improving housekeeping should also focus on systems and procedures, particularly, the information technology network. Outdated technology and processes, will negatively impact value. A good IT system will create the favorable impression that the company is poised to move into the future. The procedures manuals should also be updated, so the buyer is able to operate the business without you.

4. Achieve Teamwork Throughout the Sale Process

Corporate Finance Associates, a major investment banking services firm, works to implement NextStep, a systematic, team-driven, sale of business program, which guides business owners through the process of extracting both themselves and their wealth from the business. CFA approaches exit planning in a systematic way, working as part of a team of advisors to ensure that the process addresses all options, and is focused on pursuing the goals and objectives established by the business owner.

As the investment banker, CFA focuses on creating a competitive bidding environment amongst multiple buyer candidates. The other team member, including a Wealth Advisor, Tax Attorney, and an Accountant, provide expert counsel in their respective disciplines to help ensure the business owner is fully informed as to the merits and demerits of proposed strategies.

An effective team will support the ongoing performance of your company during the sales process. If the owner selects a capable team of advisors, then he can focus on maintaining the financial performance of the company, while the advisory team handles all the details of closing the sale transaction.


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